Hindi film releases in the next couple months:
July 15, 2011 – Zindagi Milegi Na Dobara
July 22, 2011 – Singham
August 12, 2011 – Aarakshan
August 19, 2011 – Chatur Singh Two Star and Not a Love Story
August 31, 2011 – Bodyguard
September 2, 2011 – That Girl in Yellow Boots
September 9, 2011 – Mere Brother Ki Dulhan, Rockstar and Tell Me Oh Khuda
September 16, 2011 – Force, Mausam and Azaan
September 30, 2011 – Breakaway
October 6, 2011 – Rascals
When I saw this list on BollywoodHungama.com I was shocked. The reason being, this onslaught of films is not at all going to have a good outcome for the hindi film industry.
June 2011 started off with a big release, Ready (Salman Khan, Asin), it was only until the end of the month when Double Dhamaal was released. This was optimal because both films had the biggest openings of the year and were declared hits. They were both comedies so this gap was necessary in my opinion. The reason? Well, many people cannot afford or find the time to see a film every week. The industry benefitted from these releases, and all was good.
The first day of July began with two big releases, Delhi Belly(Imran Khan, Vir Das) and Bbudah Hoga Tera Baap(Amitabh Bachchan). In this case, the Imran Khan starrer and Aamir Khan Production, Delhi Belly, did very well. However, Bbudah’s business was not as good as one expected. Before the two films released Aamir, Imran and Amitabh Bachchan sir said in multiple interviews that the two films had different audiences and so they were not competitors. However, despite being of different genres, the films affected each other. Yes, Delhi Belly’s reviews were better across the board but both films got good reviews from prominent journalist like Taran Adarsh. It is important to remember that the main audience in India is between 18-30 and they are willing to watch new kinds of films, so genre is not as big a barrier for films as it used to be. Case and point are films like Dev D, Udaan, Love Sex Aur Dhoka, Oye Lucky! Lucky Oye!, Ishqiya and now Delhi Belly. This week Murder 2 and Chillar Party released and this time the films were different enough to both make an impact at the box office. Still, Murder 2 had a bigger start with a very high occupancy in most areas, while Chillar Party has been growing in occupancy because of word of mouth. Again with big names behind these films (Mahesh Bhatt and Salman Khan respectively), a lot is on the line. Luckily, it seems another situation like Bbudah will be avoided. The onslaught on films will continue as Zindagi Milegi Na Dobara releases. It is a big budget film and there are many expectations from it. Insiders who have seen bits of it say it looks like it will live up to all expectations. I’m sure the film will have great collections but one question comes to mind. In the first two weeks of July all types of films have released: an adult comedy, a full on masala film, an erotic thriller and a children centric film. Keeping this in mind is it the optimal time for such a big film to be released? Would it have a better chance at the boxoffice if it had not released after so many big films? Well, only time will tell…
Now from the list of release dates above it seems that in September there will be a clash that will do no good for any one. On September 9th 3 films will release: Rockstar(starring Ranbir, directed by Imtiaz Ali), Mere Brother Ki Dulhan(Imran Khan, Katrina Kaif, Ali Zafar) and Tell Me O Khuda(Dharmendra, Esha Deol and Arjun Bajwa, directed by Hema Malini). The next Friday, September 16th another two major films will release: Mausam(starring Shahid Kapoor and Sonam Kapoor, directed by Pankaj Kapoor) and Force(John Abraham and Genelia D’Souza, produced by Vipul Shah). All these films have the potential to garner decent collections but because they are releasing so close together, it seems this will reduce the occupancy of each. What are the film makers thinking?! There are big names like Yash Raj, Vipul Shah, Hema Malini, Pankaj Kapoor and Imtiaz Ali behind these films. All of them have been in the industry long enough to know that this is just bad strategically. All these films have stars from the new young lot as well. If some one asked me to choose between Ranbir, Imran, Shahid and John, I would be in a fix. Ultimately, I would choose Ranbir(I’m a HUGE fan) but I would feel deprived of the experiences the other films may offer. Those involved in these films need to realize that the movie going audience has a limited budget, both monetary and in terms of time. Rockstar and Mausam in particular are big budget films that have been in the pipeline for a while. They are two films which are dream projects, so this risk that they are taking is silly in my eyes. It is not too late to change some release dates, especially Tell Me O Khuda which may be a good film, but even if it is, it will get crushed by the other big films.
Now I am no trade analyst or expert so I will willingly accept any criticisms for this post. Honestly, I would never have the guts to write something like this if it were not for Taran Adarsh’s tweets/articles which keep me updated on the boxoffice collections/situations. So a big thanks to him for inspiring me.